BigBuzz was presented with the challenge of getting Photo America (owned by photography retail giant Willoughby's) on page one of Google by Black Friday, the day after Thanksgiving.
Solution
Short films were produced and an SEO program was undertaken. Sales representatives from major camera corporations featured training and comparisons of their brands. 30-40 comparison films from Nikon, Leica, Sony, Canon, and more were produced.
For SEO purposes and testing, BigBuzz had the representatives interact with on-camera talent, reality stars from Real Housewives of New York and Real Housewives of New Jersey.
A BigBuzz client (Harbes Family Farm, a winery and agricultural destination in Long Island's North Fork Wine Country) was also selected to participate in the promotion. As a test to cross-brand the two companies and create alliances among our clients, BigBuzz then placed the Harbes/Photo America film into the SEO program and cross-promoted the brands.
Photo America made Google's page one 2 days before Thanksgiving and ahead of schedule.
HIP Health Plan of New York called with a complex assignment after the completion of an extraordinary reorganization and expansion of its health care provider system. Previously, HIP had operated out of Health Centers (defined as “blue-collar” clinics by most New Yorkers). After many upgrades, the creation of an expanding network, and management relationships with some of New York’s top hospitals to run some HIP centers (under the hospital brand), HIP now had three ways to deliver care. However, many HIP board members were center owners, and to build the network and foster the new relationships, the center owners were greatly afraid of attrition.
Solution
A campaign was created that explained the mixed model as one circle with three elements which was growing. The campaign eased the anxiety of the center owners. It also played upon HIP’s desire to tell the public it was changing. The effort became: “Centered. Focused. Evolving. The circle continues to grow.”
Created for HIP was a style guide, which HIP had never had, and a multimedia campaign – including television, radio, outdoor, trade show, point-of-purchase, collateral, and direct mail – to explain HIP’s mixed model. The campaign was designed to highlight all HIP’s product offerings. The target audience was CEOs, human resource personnel, employees of small and large businesses, state and federal government, unions, and government-assisted programs.
Result
The campaign generated tremendous results. Call volume was up more than 20 percent, enrollment was up 12 percent from the prior year, and attrition went down more than 8 percent.
BigBuzz built an extensive e-commerce site for Denny's Children’s Wear. We thought it was key to bring the shopping to where the shoppers already are.
Solution
BigBuzz created the Denny's Facebook shopping application with an integrated management console that allows our clients to change the products and featured products on the Facebook app, right from the convenience of their existing website administration area.
