Client

Opus Casino Cruise Lines

Challenge

Whom are we trying to reach?

The demo is based on Metro NY and Long Island with a possible reach to Connecticut (within 25-30 miles of Freeport).

What is the objective of our advertising?

To position the new company brand and to promote and communicate Opus as "the place to go" for gaming, cruising, play, entertainment, dining. The main play now is gaming on a ship.

The idea must be conveyed that this is a very substantial venture.

What is the desired brand positioning?

UNIQUE. Beautiful, hip and stylish experience. The caveat is that it must be presented (or segmented) so that will not "scare" the "bus trip people, everyday gamblers," and it must be presented so that it makes the experience look "easy."

Social Marketing

Opus Twitter / Four Square events - From the deck of the Opus Casino Cruise Lines, BigBuzz created Twitter events, Four Square Promotions, and Microsoft Tag 2D bar code scavenger hunts. We are talking about mobile tweeting, location-based and 2D bar code integration to the high seas. From live events tweeting to free drinks as the mayor of Opus, and entering a contest where you scan your final Microsoft Tag. We are using the latest in technology to capture the attention of consumers wherever they are.

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