Citizens Parking is the holding company for five parking brands operating on a national scale, which needed cohesive and distinct identities and effective strategies to market each brand.
For Icon, the largest provider for parking in New York, our social and digital campaigns reflected everyday life for their consumers. Advertising in apps like Waze meant huge results as we drove, or at least navigated, customers directly to their locations.
Working within each brand's culture, we helped bolster and highlight their authentic community and service connections while forging new ones.
We were able to give each of the brands a genuine identity based on conversations with, and insight from, the employees and executives that comprise them. We created strategies and content working from each brand's perspective, to set Citizens and all its identities apart.