Through incredible brand partnerships, we were able to help coordinate and promote huge events. With AMC Networks, we organized the Los Pollos Hermanos popup at Citizens Parking locations to promote season 3 of Better Call Saul. An accompanying co-branded sweepstakes generated some big buzz. (Yeah... sorry.)
Citizens Parking is the holding company for five parking brands operating on a national scale, which needed cohesive and distinct identities and effective strategies to market each brand.
We were able to give each of the brands a genuine identity based on conversations with, and insight from, the employees and executives that comprise them. We created strategies and content working from each brand's perspective, to set Citizens and all its identities apart.
For Icon, the largest provider for parking in New York, our social and digital campaigns reflected everyday life for their consumers. Advertising in apps like Waze meant huge results as we drove, or at least navigated, customers directly to their locations.
Working within each brand's culture, we helped bolster and highlight their authentic community and service connections while forging new ones.