Citizens Parking, the holding company for five parking brands operating on a national scale, needed cohesive and distinct identities and effective strategies to market each brand.
For Icon, the largest provider for parking in New York, our social and digital campaigns drove, or at least navigated, customers straight to their locations. Advertising in apps like Waze meant huge results.
Through incredible brand partnerships, we were able to help coordinate and promote huge events, like the Los Pollos Hermanos popup with AMC for season 3 of Better Call Saul. The accompanying sweepstakes generated some big buzz. (Yeah... sorry.)
We were able to give Icon, and each other brand, a genuine identity based on conversations with, and insight from, the employees and executives that comprise them.
We defined and refined their cultures, and created strategies to convey them to their audiences. These tactics, working from each brand's perspective, set Citizens and all its identities apart.