AUDIENCEX Bigbuzz Acquisition as announced by Campaign Magazine
BackFeb 03, 2021
AUDIENCEX acquires digital marketing agency BigBuzz Marketing Group
Indie trading desk AUDIENCEX has acquired New York-based marketing agency Bigbuzz Marketing Group (BBMG), the companies said Wednesday.
Terms of the deal, which is structured as an asset purchase, were not disclosed.
The tie-up is a fit for BBMG as well, which now has access to an in-house tech stack to service its clients with programmatic media capabilities.
“BBMG’s expertise lies in content, brand strategy production, creative and organic social media,” Wulfsohn said....
[Read the full Campaign Magazine article here]