AUDIENCEX Bigbuzz Acquisition as announced by Campaign Magazine

BackFeb 03, 2021

AUDIENCEX acquires digital marketing agency BigBuzz Marketing Group

Indie trading desk AUDIENCEX has acquired New York-based marketing agency Bigbuzz Marketing Group (BBMG), the companies said Wednesday. 

Terms of the deal, which is structured as an asset purchase, were not disclosed. 

AUDIENCEX bought BBMG to expand its services chops around performance marketing, as well as its content capabilities, said Jason Wulfsohn, COO and co-founder of AUDIENCEX

The tie-up is a fit for BBMG as well, which now has access to an in-house tech stack to service its clients with programmatic media capabilities. 

“BBMG’s expertise lies in content, brand strategy production, creative and organic social media,” Wulfsohn said.... 

[Read the full Campaign Magazine article here]