Bigbuzz Head of Digital Strategy, Negeen Ghaisar on the Shift to Stories
BackDec 04, 2018
Bigbuzz Head of Digital Strategy, Negeen Ghaisar, was featured in several publications including Marketing Industry News, Device Daily and Marketing Land. In these articles, she shares her insights on the shift to social media stories and the impact they have on both the brand-side and agency-side of business. Ghaisar is quoted saying "social media stories are an even faster pace platform, and brands will need to be actively and continuously putting out content in a time-sensitive manner". Ghaisar says stories may affect how agencies have to review and calculate ROI as well as how to make an impact in a slim 24-hour window.